It's Clear to See
Bringing together a global marketing team, to turn insight into action
The Challenge
Our challenge was to gather insights from eye care professionals (opticians), and leverage that insight in a two-day collaborative innovation workshop so that the global marketing team could further enhance the service proposition of the company.
The Outcome
We delivered a two-day innovation workshop where global marketing teams collaborated to tackle three key customer challenges. The outcome was the development of enhanced user journeys, which were combined with technology to enable opticians to better serve and increase in-store sales of lens products to their customers.
The Detail
Insight + People
A two-day collaborative workshop, bringing together a cross-functional and global marketing team across the world to solve three customer challenges
Our challenge was to gather and leverage insights from eye care professionals (opticians) for a global lens brand, aiming to boost their lens sales. We organised a dynamic two-day collaborative innovation workshop, bringing together their global marketing teams to leverage these insights in order to enhance the company's service proposition.
The solution we implemented involved engaging these teams in a focused effort to address three major customer challenges that were identified based on the insights from eye care professionals. During the intensive two-day workshop, the participants worked together to develop comprehensive user journeys that specifically aimed at improving service delivery and sales strategies for their lens products.
These user journeys were meticulously crafted and then integrated with cutting-edge technologies to equip opticians with the tools they needed to more effectively serve and upsell to their customers.
This innovative, technology-enhanced approach not only streamlined service procedures but by directly aligning these solutions with the needs of both the service providers and their customers, we ensured that the outcomes were practical and beneficial, thereby enhancing overall customer satisfaction and business performance.
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