Reframing the Rolls-Royce of Challenges
Creating a way to get the Rolls-Royce brand spoken about in the homes and friendship groups of High-Net-Worth individuals.
Create an event invite that gets 200 High-Net-Worth individuals to a Rolls-Royce event in Sardinia.
We turned an invite into a work of art, that enables conversations to be had about the art, the Rolls-Royce brand and the event within the homes of High-Net-Worth individuals and their peers.
An invite unlike any other.
Rolls-Royce need no introduction. Their challenge was how hey could get 200 High-Net-Worth individuals to their event in Sardinia.
We reframed the challenge, asking ourselves, how could we allow High-Net-Worth individuals to boast that they had been invited to a Rolls-Royce event to their friends, and get the brand spoken about in the homes of these wealthy individuals.
By turning an invite into a work of art, Rolls-Royce are enabling conversations to be had about the art, the brand and the event.
The art is created as a limited edition print by a Rolls-Royce funded artist and is something is exclusive and a memory of the event once attended.
The location and date of the summer party is located at the bottom of the artwork, with a QR code or RFID tag embedded into the frame so the recipient can RSVP.
All great ideas are the result of a well-defined challenge.
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