Horizon Scans

The Future. Today.

Empowering you to remain relevant.

What should we be doing next?

Insight reports on trends, startups and technologies that you can harness to build further value in your business and unlock opportunity.

The Challenge

How can your business seek to understand new cultural & societal shifts, new startups and technologies that you can integrate into your business to add value to the lives of your customers?

In Short

Insights on trends, start-ups, technologies and more that front-footed businesses can harness to build further value for their customers to remain relevant and stay ahead of the curve.

The Horizon

We provide an in-depth view emerging change so that businesses are better equipped to engage their current and prospective customers.

The Deliverables & Timings

Define & Discover

We will have a Discovery session to co-create a brief together which will determine the goal of the Horizon Scan and what specific outcomes you hope to achieve.

Time to complete: 2hrs – 1 day

Conduct Research

Gather information about the business, industry, market trends, and emerging technologies to gain insights into the opportunities and challenges facing the business.

Our Insight Strategists are senior figures in the insights industry, having built research capabilities within Mintel and Neilsen.

Time to complete: 5 days

Identify Key Trends and Technologies

Analyse the research and data gathered to identify key trends and technologies that are likely to impact the business in the near, medium and long term.

Time to complete: 3 days

Evaluate and Ideate

Evaluate the potential impact and feasibility of each trend or technology, and prioritise them based on their potential to create value for the business.

From this insight we develop ideas for new products, services and marketing strategies that the business could harness to drive new revenue streams.

Time to complete: 3 days

Create Horizon Scan

Compile all insight into a detailed analysis of each trend or technology, including information on market size, growth potential, key players, and potential impact on the business.

Time to complete: 5 days

Develop Recommendations

Based on the analysis and evaluation conducted, develop recommendations for the business on how to harness the trends, technologies, and startups identified to build further value and unlock opportunities.

Time to complete: 1 – 2 days

Ahead of the curve

By providing insight reports on trends, startups, and technologies, a Horizon Scan can help businesses identify new opportunities, build further value, and unlock untapped potential. With a focus on the future, a Horizon Scan can help businesses adapt to changing market conditions, anticipate future challenges, and develop a roadmap for sustainable growth and success.

Why would you commission a Horizon Scan?

Lead Generator

Our Horizon Scans are used as powerful lead generation tools. Our clients package them up as white papers that offer valuable insights on emerging trends and technologies to attract and engage potential leads.

Competitive Advantage

Be the first to leverage new opportunities and stay ahead of the competition.


Generate new ideas and develop innovative solutions that can transform your operations and drive growth.

Mitigate Risk

Identify potential risks and challenges that may arise from emerging trends and technologies, allowing you to develop strategies to mitigate those risks and avoid potential pitfalls.

Map your Future

A Horizon Scan provides your businesses with a roadmap for strategic planning, helping you anticipate future market conditions, adapt to changing customer needs, and develop a long-term vision for success.

The Go-to

By demonstrating thought leadership and innovation, a Horizon Scan enhances your business's brand reputation, positioning you as a forward-thinking and innovative player in your industry.

Want a Horizon Scan?

You'll be in good company

Our (has never been redeemed) Guarantee*

On our first engagement for your business, if you're not satisfied with the service then we’ll either work to make it right or refund you 100% for the works carried out

*In 10 years of operation, we have never been taken up on this offer.

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If your business needs to pivot, become the go-to instead of the me-too in your sector, or create leading products, services and marketing strategies, then The Ideas Agency team is who you need to contact.

Jessica ChelekisMBA Deputy Director, Brunel University

Nik and the team at The Ideas Agency are great to work with. I would be happy to recommend them to any business looking to pivot or develop new product or service propositions. They are a great team and asset to our business.

James Lawton-HillMarketing Director, APS Group

The Ideas Agency have helped us secure new global brand clients, strengthened our existing relationships with current clients and developed further service propositions.

Tim WickhamHead of Retail & Innovation, APS Group

To date, The Ideas Agency have developed over 30 innovations for some of the worlds biggest consumer brands, and have assisted us in moving into a new service space.

Imogen HydeInnovation Manager, HH Global

Working with The Ideas Agency and Nik is something that brands who want to be one step ahead of their competition should consider. I've not met anyone that comes close to his level of innovation expertise.

Andy KimeBusiness Manager, Growth Hub

Book in a no-obligation call with us to find out more