Horizon Scans

You can't predict the future.
You can infer trends from insight to understand where your industry is going.

How do Horizon Scans Help?

Insight reports on trends, startups and technologies that you can harness to build further value in your business and unlock opportunity.

The Challenge

How can your business seek to understand new cultural & societal shifts, new startups and technologies that you can integrate into your business to add value to the lives of your customers?

In Short

Insights on trends, start-ups, technologies and more that front-footed businesses can harness to build further value for their customers to remain relevant and stay ahead of the curve.

The Outcome

We provide an in-depth view emerging change so that businesses are better equipped to engage their current and prospective customers.

Future Insights

  • Horizon Scans provide comprehensive insights into emerging trends, technologies, and market shifts, helping you anticipate future challenges and opportunities.

Strategic Planning

  • These scans are crucial for strategic planning, enabling companies to align their long-term goals with foresight into industry developments and potential disruptions.

Risk Management

  • By understanding the future landscape, Horizon Scans help you mitigate risks by preparing them to adapt to changes and capitalise on new possibilities effectively.

Recent Horizon Scans include

The Future of Retail

Insights on leveraging data-driven personalisation to enhance customer engagement and satisfaction.

Future of Luxury

The future of luxury focused on sustainability and exclusivity, blending personalised experiences with ethical practices

The Future of Banking

Enabling the banking consumer to make money, not the bank to make money from the consumer.

The Future of Lenses

A take on how to add value to the lens-wearing consumer and use the market for lens frames to power it

Deliverables

The Research

  • Gather in-depth insights both within your industry and from related sectors.
  • We utilise various sources such as our own primary insights from your non-customers, market research reports, and industry news to get a comprehensive view.

Technological Advancements Review

Examine current and emerging technologies that could impact your industry and technological innovations from other fields that could be adapted to it.

Trends Analysis

Investigate shifting consumer behaviours, preferences, and demographic changes to understand potential future demands.

Scenario Development

Synthesise the gathered data to develop plausible future scenarios. This involves identifying drivers of change and potential impacts to create detailed narratives about possible futures.

So What?

Synthesise the insight, tech, trends and scenarios into new ideas which will keep you relevant to your current customers and prospective customers to keep your business growing.

Horizon Scans help you

  • Identify new market opportunities

  • Identify emerging trends with a focus on the future

  • Maintain relevance

Why would you commission a Horizon Scan?

Anticipate Future Trends

To stay ahead of emerging trends and technologies that could disrupt or transform the industry, ensuring you remain relevant.

Strategic Planning

To inform and refine strategic planning processes with foresight into potential market shifts, enabling better long-term decision-making

Risk Mitigation

Identify potential risks and challenges early, allowing for proactive measures to mitigate them before they impact the business

Innovation Opportunities

To uncover opportunities for innovation by spotting gaps in the market or areas where consumer needs are evolving

Competitive Advantage

Gain insights that can provide a competitive edge

Future Needs

Identify where to invest in technology, talent, and development, aligning resources with future needs.

Our insights are used by

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Our Guarantee

On our first engagement for your business, if you're not satisfied with the service then we’ll either work to make it right or refund you 100% for the works carried out.

*In 10 years of operation, we have never been taken up on this offer.

Book a Zoom with us now

Applause

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If your business needs to pivot, become the go-to instead of the me-too in your sector, or create leading products, services and marketing strategies, then The Ideas Agency team is who you need to contact.

Jessica ChelekisMBA Deputy Director, Brunel University
“

Nik and the team at The Ideas Agency are great to work with. I would be happy to recommend them to any business looking to pivot or develop new product or service propositions. They are a great team and asset to our business.

James Lawton-HillMarketing Director, APS Group
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The Ideas Agency have helped us secure new global brand clients, strengthened our existing relationships with current clients and developed further service propositions.

Tim WickhamHead of Retail & Innovation, APS Group
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To date, The Ideas Agency have developed over 30 innovations for some of the worlds biggest consumer brands, and have assisted us in moving into a new service space.

Imogen HydeInnovation Manager, HH Global
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Working with The Ideas Agency and Nik is something that brands who want to be one step ahead of their competition should consider. I've not met anyone that comes close to his level of innovation expertise.

Andy KimeBusiness Manager, Growth Hub

Contact us about insight, today