Etex Building Performance is part of a global business with over 11,000 employees. We produce building products for the construction industry that aim to inspire new ways of living.
Our challenge was around how to take in-depth customer insight and translate that into actual products and services that disrupt our sector and help drive future business growth.
It was a delight working with Nik from The Ideas Agency. He was able to quickly grasp our challenge and the technical aspects of our business. He designed and then facilitated an innovation process that produced ideas I am positive will differentiate Etex Building Performance from our competitors and provide added value to our customers.
Andy Kime – Business Guide
Have you ever wondered how the world's biggest brands come up with such life changing and innovative ideas. They rely on creative innovators like Nik Venios. Nik's ability to interpret his client's requests into tangible money making outputs is legendary. Attention to detail, ability to translate a business issue into a business opportunity, all delivered in a carefully constructed innovation framework.
Working with Nik is something that brands who want to be one step ahead of their competition should consider. I've not met anyone that comes close to his level of innovation expertise.
Jessica Chelekis – MBA Deputy Director – Brunel University
If your business needs to pivot, become the go-to instead of the me-too in your sector, or create leading products, services and marketing strategies, then The Ideas Agency team is who you need to contact.
Nik and Mark from The Ideas Agency presented their process for creating breakthrough ideas to the Brunel University business network, students, and alumni. It was such a fun, engaging, and productive workshop that resulted in lots of interaction from all attendees and instant positive feedback.
We were so impressed with Nik and Mark that we are inviting them back as guest lecturers for our MBA students. They are absolute innovation rock stars, and I would not hesitate to recommend them.
James Lawton-Hill – Marketing Director
Firstly, Nik and the team at The Ideas Agency are great to work with. They deliver a range of innovation services to our agency, allowing us to have more strategic conversations with clients.
They also assist us with developing market reports about the future of sectors that our clients operate within, helping position us as a thought-leader. I would be happy to recommend them to any business looking to pivot or develop new product or service propositions. They are a great team and asset to our business.
Josh Dale – Enterprise and Innovation Centre Manager
The Ideas Agency are a great partner to have. Their innovation e-learning platform allows the businesses we work with to access innovation processes that help them develop new products, services and marketing strategies that keep them ahead of their competition. A delight to work with.
Tim Wickham – Head of Retail & Innovation
Nik and the team at The Ideas Agency work alongside us as our exclusive innovation partners. Through their work we have secured new global brand clients, strengthened our existing relationships with current clients and developed further service propositions.
As-well-as working alongside our existing clients to co-create strategic solutions to their business challenges through innovation workshops, The Ideas Agency team’s creativity and ability to generate innovative product, service and marketing solutions to client challenges independently has resulted in our agency being recognised as a strategic partner to our current roster of clients and a constant source of innovation.
Imogen Hyde – Innovation Manager
To date, The Ideas Agency have developed over 30 innovations for some of the worlds biggest consumer brands, and have assisted us in moving into a new service space.
Adam Starkey – Award-winning CEO and Founder
We have more ideas than we can work on internally and it is a great asset to have an agency that can take an idea, validate it through market research and then feedback the information. This has enabled us to test and then reject or accept ideas far more quickly.
Mel Homewood – Project & Marketing Manager
Nik and the team at The Ideas Agency have worked across our business. From creating bespoke innovation workshops for our team to help deliver further value for our business, to delivering a new website as part of a strategic rebrand for our business.
We have worked with the team there for over 4 years and they are a delight to work with. Great people too 🙂
Alex Cottrell – Brand Strategist & Manager
The Ideas Agency has been a highly trusted and respected part of our client experience for a number of years now, they have delivered engaging and enlightening innovation sessions to a wide variety of businesses looking for fresh thinking and a different approach to growth strategy.
Their innovative and expert approach resonates with our clients, and I'm delighted to be able to recommend them, and extremely grateful for their continued support.
Henny Maltby – Award-winning Founder and CEO
As a company that identifies issues, we need companies/people that can help assist us with intelligent solutions to sometimes complex problems. Our clients want to see significant growth in their businesses and Nik always comes up with the goods.
I would highly recommend working with Nik and the team, and we always bring them into projects when we can.
George Smart – Global Director of Customer Solutions and Strategic Growth
Nikolas Venios is a rockstar
Ellen Smith – Marketing Manager
There aren't many calls or workshops that get you involved (and smiling!). I always worry with talks and seminars that they can't be applied to B2B as easily as B2C but your entire concept makes it very easy to see how and where you can invigorate change. A brilliant workshop. I would love to attend more!
Dom Pelling – Head of Product Development
Pace of the workshop was good, loved the use of the chat for interaction, energetic delivery, great engagement with the audience, positive affirmations of people's input. Loved the self-centred facts and flipped customer opportunities and especially the principal of JFDI with a quick and dirty prototype, which I've done this afternoon and will be testing during my management team meeting tomorrow!
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