- We work with you to clarify what decisions you need to make and the questions that will unlock valuable insight.
- Identify the right target audience to answer those questions effectively.
Actionable Insight for B2B Organisations
We recruit expert panels of your ideal audience, get questions answered & your assumptions validated so you can stay ahead.
Rapid Insights that Shape Strategic Decisions for B2B Organisations
We recruit panels of your ideal audience. Their insights inform your strategic decisions, shape your offerings, and sharpen your competitive edge.
The Challenge
Most companies rely on feedback from their existing customers—but that only tells part of the story. While current clients can provide valuable insights, they already understand and buy into your offering. This makes it difficult to uncover new opportunities, challenge assumptions, and identify gaps in the market.
In Short
We help B2B organisations that service niche markets move beyond their existing customer base by providing direct access to insights from non-customers, industry experts, and key decision-makers in their target market. We help businesses test and refine ideas before investing, identify market gaps, improve positioning and messaging, and make data-backed strategic decisions.
The Outcome
Gain fresh perspectives that unlock new opportunities, sharpen your strategy, and give you a competitive edge
Insight-backed Decisions
- Gain clarity & confidence by validating ideas before making big investments
- Understand what your target audience actually wants from a new offering
Competitive Advantage
- Uncover why non-customers aren’t choosing you
- Get visceral insights on new markets you are thinking of entering
- Identify market gaps
Needs-based Development
- Shape offerings based on real needs & pain points rather than assumptions
- Test and fine-tune ideas with expert and buyer feedback before launching
Recent panels we've got insight from include
Want a sample report? Click below and we'll email it right to you.
Deliverables
Your Outcome & Key Questions
Expert Question Refinement
Our researchers fine-tune your questions, which you sign off, to ensure they drive clear, actionable responses.
Recruiting the Right Audience
We hand-pick the panel to ensure they meet your exacting profile. Typically panels are made up of decision-makers, industry experts, or potential customers tailored to your specific requirements.
Panels we have recently recruited include;
- Ex-professional elite sportspeople
- Ex-professional domestic & international footballers
- School chefs/catering managers/dinner staff
- Heads of innovation from large consulting firms
- Acoustic Engineers
- Creative and Production directors in the film and media industry
Gathering Insight from the Panel
Your panel is engaged through interviews, surveys, or discussions to collect deep, meaningful insights.
Multi-Layered AI Analysis for Integrity
We leverage three AI platforms to then analyse the anonymised responses, ensuring data accuracy, trend identification, and unbiased insights.
Insight Transformed into a Strategic Report
Findings are compiled into a clear, actionable report to guide your next steps.
Optional PR Service
We turn your insights into thought leadership content and promote them through press and targeted campaigns—helping you attract attention and generate leads.
We’ll do the below for FREE to ensure you are happy.
- A discovery call to understand the insights you want.
- Recruit your ideal panel and get you to sign off on them.
- Collate questions with you to ensure you get the insights you are after.
”We were absolutely blown away by the insight. We are a mentoring organisation looking to move into another sector, and the insights validated our assumptions. Brilliant.
Chris PowellMD - Bespoke Mentoring
Why would you commission some panel insight?
Our insights are used by
Our Guarantee
On our first engagement for your business, if you're not satisfied with the service then we’ll either work to make it right or refund you 100% for the works carried out.
*In 10 years of operation, we have never been taken up on this offer.
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